After a series of career experiences, in 2014 I started Chameleon and set out to pursue what I love to do which is telling stories with video. In 2019 I decided to expand Chameleon and create a digital agency that would positively influence the world by igniting brands and fulfilling people’s dreams. Creativity was sparked when I was young watching my Dad shoot T.V. commercials with various celebrities and professional athletes. But despite all Dad’s experiences it is ironic that my vision for Chameleon was really birthed out of failure. I left a successful Fortune 500 career in I.T. to help start a new venture that ultimately toppled. Much of that failure had to do with ineffective marketing. I love this quote from Henry Ford who said, “Failure is simply the opportunity to begin again, this time more intelligently.” So Chameleon’s story is born out of adversity. It is what has given me the passion to see brands catch fire and overcome the marketing challenges many face today. I have a select team of creatives and specialists who I have either worked with in the past at other companies, or who I have known and collaborated with for years. Mostly this team consists of independents who specialize in their craft and have their own focused freelance firms. These are people that are the best at what they do. It is the most exciting time of my life and career right now. I am able to bring the best people together to achieve extraordinary results for our clients. I count it a privilege to bring this to companies local and nationwide.
– Tony Meister (Founder & Chief Lizard)
WHY WE BURN
Passion is the fire that burns within our bones. There is something that transcends a good logo, a clever tagline, even a well-planned digital marketing campaign. It is passion. Passion is the fire that gets ignited when a company realizes who they are, why they exist, and what makes them burn. Branding is about stoking the fire of purpose and dipping into the cauldron of identity. There is no brand without a hot iron to scorch an indelible mark into hearts and minds. And there is no hot iron without a fire. The fire is contagious. We exist to ignite brands and spread that fire. This is why we burn.