I was inspired by a question from Rob Hatch recently. He asked, While everyone else is rushing back to reclaim what was, what if you started defining what will be? There is no new normal. Do we really want to live normal? I always reflect on the metamorphosis process of a butterfly. I like the definition of metamorphosis that says it is "
As it relates to measuring how your advertising is doing, one may think that return on ad spend (ROAS) is the same as return on investment (ROI). However, these two ways of calculating your return from your advertising costs yield different results. Consequently, it is important to understand these two methods in order to effectively manage the profitability of your ad campaigns. ROAS is typically employed as a measuring stick
LinkedIn Live Streaming I just came out of a meeting today (as I write) with a local company who requested we do a live video stream of their new building. They were actually given a building and are literally moving it to another location and want the event live streamed. Live video is really moving fast. We at Chameleon especially love using our drones to capture live feeds. History shows it
We just received another video award from the National School Public Relations Association and it got me thinking, “Do awards matter?” Pundits like Gary Vaynerchuk said on AskGaryVee that awards do not matter. Gary says it is for two reasons: 1) “It allows for them (agencies) to recruit talent” and 2) “They use it as something to get more business.” Many marketers see the investment in awards as something that
Question 1: What site examples do you have for what I need? Are you looking for an e-commerce website? Needing a membership login? Ask the developer to show you these examples. How can someone understand your needs unless they’ve been there…done that? Find out about their design approach. There are many firms whose portfolios look like a template with differentiating graphics and text. Cookie cutter approaches show you that brand awareness was
The Willis Today Top Story Chameleon's global client Willis recently spread the news about our video to their 18,000 employees worldwide. And yes, the news hit their office in the big lizard's native jungle of Madagascar. We are excited that news of our creative efforts made it around the globe in such a short time. Since we started telling creative stories last year we've had some awesome clients. Willis is no exception. Now the Chameleon has arrived
Video Scribe & Whiteboard Animation Videos At Chameleon we seem to get more love from our customers after we give them a video scribe than we do for anything else. We think it's because people not only love to watch us draw, but because they love creativity. So how does the drawing help to engage, learn, or even sell? Well, first of all it gets people involved at a multi-sensory level. This