If the TikTok Train Derails
As I think about a potential TikTok ban in the US I realize that changing my LinkedIn description is the least of a marketer’s worries. Even though Chameleon doesn’t do a lot of marketing on TikTok (except organic), the repercussions of a ban for heavily invested marketers is enormous. I remember in 2020 debating about heavy to get on the TikTok train before it gained steam. Then there was a potential
How to Effectively Use ChatGPT
1. Keep conversations focused and on-topic. Chatbots like ChatGPT are best used for specific tasks and topics, so ensure that you’re not introducing too many variables into the conversation. This will help ChatGPT stay on track and provide more accurate responses. Also, if you start the query/question with "Write as though you are a
ChatGPT and AI Marketing
It is here and it is big. The ramifications of AI are starting to go mainstream with OpenAI.com’s ChatGPT. Google, SEO, writing, and many other industries including marketing are embarking on major changes. Chatgpt is a revolutionary artificial intelligence (AI) technology that has the potential to revolutionize the world of marketing. Chatgpt is an automated personal assistant that helps marketers make better decisions in their campaigns and better understand their customers.
FPV Drone Activity Soars in Milwaukee, WI
Milwaukee, WI is quickly becoming a hotspot for FPV (First Person View) drone activity and Chameleon is in the middle of it. From FPV drone corporate video to FPV drone recreational flying, the city is full of potential for those who want to get a bird's eye view of the area. Whether you're a beginner or a seasoned pro, there are plenty of options for everyone when it comes to
Graduating from Normal
I was inspired by a question from Rob Hatch recently. He asked, While everyone else is rushing back to reclaim what was, what if you started defining what will be? There is no new normal. Do we really want to live normal? I always reflect on the metamorphosis process of a butterfly. I like the definition of metamorphosis that says it is "
ROAS vs ROI: What Measurement is Best for Ads?
As it relates to measuring how your advertising is doing, one may think that return on ad spend (ROAS) is the same as return on investment (ROI). However, these two ways of calculating your return from your advertising costs yield different results. Consequently, it is important to understand these two methods in order to effectively manage the profitability of your ad campaigns. ROAS is typically employed as a measuring stick
LinkedIn Launches Live Video – Finally
LinkedIn Live Streaming I just came out of a meeting today (as I write) with a local company who requested we do a live video stream of their new building. They were actually given a building and are literally moving it to another location and want the event live streamed. Live video is really moving fast. We at Chameleon especially love using our drones to capture live feeds. History shows it