Brand Identity & Integrated Branding

Developing a brand identity is a process that ultimately defines what people will anticipate after they encounter your organization through various forms of communication. A brand is all of the expectations, memories, stories and relationships, that when grouped together, leave a unique impression of who you are to those you serve and to those you will serve. What is the anticipated experience you need to convey in your literature, videos, social networking, and digital collateral? Chameleon helps to form a brand identity through brand positioning, brand strategy, and brand communication. We call this process integrated branding.

Brand Positioning