Our Approach
Our main service zones consist of Integrated Branding, Video Communication, and Digital Marketing. What we find is that our clientele often need a tailored and specific combination of these services. So our approach to our clients’ needs are scalable. We prefer to offer a variety of service options that offer depth where there is an intersection of our core competencies.
BRAND DESIGN & DEVELOPMENT SERVICES
Our brand identity services offer more than a logo, color palette, and tagline. Although all are important, we believe an exhaustive assessment of where branding touches other communication assets is critical. An example of this is when storytelling requires the dimension of video to accurately communicate a brand. Because brand storytelling works in tandem with video in a powerful way, we are able to bolster brand identity with YouTube video and corporate Internet video production services. Chameleon is reputed as one of the top video production companies in Milwaukee, Wisconsin and the Midwest. This is because we understanding brand positioning.
VIDEO PRODUCTION & EXPLAINER VIDEO SERVICES
Often agencies outsource video production to videographers, video editors, and producers who aren’t necessarily intimate with the brand story that needs to be told. This is because many don’t work directly for the hiring marketing agency. Chameleon employs internal video production specialists in regional locations like Dallas, Texas and Milwaukee, Wisconsin. These video services also include whiteboard animation and video scribe production as unique storytelling tools. Because we are a Smart Agency our core marketing services are not hurled over the wall of sales to some unfamiliar video team. Every circle in the above venn diagram reflects what we do best while outsourcing what makes sense. Synergy achieved with what is not outsourced consequently gives us strategic advantage as we fuse video storytelling with digital marketing. And the real beauty of this is that we are not restricted to any region when it comes to marketing your brand story with video.
DIGITAL MARKETING, SEO, & WEBSITE DESIGN SERVICES
Digital marketing is the method of deploying the brand story. Although there are many components to digital marketing, search engine marketing (SEM) and SEO leverage inbound marketing techniques to bring prospects back to your main base – your website. Since the inception of content management systems (CMS) like WordPress many website design and development companies have surfaced. WordPress, Drupal, and Joomla are all good CMS tools but there is more. Chameleon’s website development talent offers website design using .net, HTML 5, PHP, JAVA/J2EE, Mysql, Oracle, and Javascript tools. With a solid website design and development team we’re able to properly integrate the brand story into the right technology and position the message where it matters most – to the right prospects.