If you’ve started exploring video for your business, you’ve probably asked the obvious question: How much do corporate videos cost? The honest answer is that the cost varies widely. But that’s not because pricing is mysterious or arbitrary. It’s because a strong corporate video isn’t...
As I think about a potential TikTok ban in the US I realize that changing my LinkedIn description is the least of a marketer’s worries. Even though Chameleon doesn’t do a lot of marketing on TikTok (except organic), the repercussions of a ban for heavily...
1. Keep conversations focused and on-topic. Chatbots like ChatGPT are best used for specific tasks and topics, so ensure that you’re not introducing too many variables into the conversation. This will help ChatGPT stay on track and provide more accurate responses. Also, if you start...
It is here and it is big. The ramifications of AI are starting to go mainstream with OpenAI.com’s ChatGPT. Google, SEO, writing, and many other industries including marketing are embarking on major changes. Chatgpt is a revolutionary artificial intelligence (AI) technology that has the potential to...
Milwaukee, WI is quickly becoming a hotspot for FPV (First Person View) drone activity and Chameleon is in the middle of it. From FPV drone corporate video to FPV drone recreational flying, the city is full of potential for those who want to get a...
I was inspired by a question from Rob Hatch recently. He asked, "While everyone else is rushing back to reclaim what was, what if you started defining what will be?" There is no new normal. Do we really want to live normal?...
As it relates to measuring how your advertising is doing, one may think that return on ad spend (ROAS) is the same as return on investment (ROI). However, these two ways of calculating your return from your advertising costs yield different results. Consequently, it is...
LinkedIn Live Streaming I just came out of a meeting today (as I write) with a local company who requested we do a live video stream of their new building. They were actually given a building and are literally moving it to another location and want...
We just received another video award from the National School Public Relations Association and it got me thinking, “Do awards matter?” Pundits like Gary Vaynerchuk said on AskGaryVee that awards do not matter. Gary says it is for two reasons: 1) “It allows for them...