How to Prepare Employees for a Corporate Video: A Practical Guide for Business Leaders One of the biggest concerns businesses have before filming a corporate video is not the equipment, the script, or the location—it is the people. Employees often worry about being on camera. Some assume...
How to Dress for Corporate Video Shoots What people wear in a corporate video influences more than appearance—it affects how viewers perceive credibility, professionalism, and authenticity. For many business owners and project managers, preparing for a corporate video shoot can raise unexpected questions: Should everyone wear company...
How to Make a Good Corporate Video: A Practical Guide for Businesses A good corporate video does more than look professional—it helps people understand your business. Whether the goal is attracting customers, recruiting employees, explaining services, or building trust, the most effective corporate videos are clear, focused,...
What Is a Corporate Overview Video? If someone visits your website, receives your proposal, or hears about your company for the first time, they usually ask the same basic question: “What does this company actually do?” A corporate overview video is designed to answer that question clearly and...
How to Make Corporate Training Videos Corporate training videos have become one of the most practical ways to share knowledge across teams. Whether you’re onboarding new employees, teaching procedures, improving safety practices, or rolling out company updates, video helps deliver consistent information in a format people...
If you’re planning a corporate video, it’s natural to focus on what you want to say. Most corporate videos aim to communicate the company’s mission and values. At Chameleon Communications, we want to show why you exist and whom your company serves. We focus on...
I was inspired by a question from Rob Hatch recently. He asked, "While everyone else is rushing back to reclaim what was, what if you started defining what will be?" There is no new normal. Do we really want to live normal?...
As it relates to measuring how your advertising is doing, one may think that return on ad spend (ROAS) is the same as return on investment (ROI). However, these two ways of calculating your return from your advertising costs yield different results. Consequently, it is...
We just received another video award from the National School Public Relations Association and it got me thinking, “Do awards matter?” Pundits like Gary Vaynerchuk said on AskGaryVee that awards do not matter. Gary says it is for two reasons: 1) “It allows for them...