I was inspired by a question from Rob Hatch recently. He asked, "While everyone else is rushing back to reclaim what was, what if you started defining what will be?" There is no new normal. Do we really want to live normal?...
As it relates to measuring how your advertising is doing, one may think that return on ad spend (ROAS) is the same as return on investment (ROI). However, these two ways of calculating your return from your advertising costs yield different results. Consequently, it is...
We just received another video award from the National School Public Relations Association and it got me thinking, “Do awards matter?” Pundits like Gary Vaynerchuk said on AskGaryVee that awards do not matter. Gary says it is for two reasons: 1) “It allows for them...
Question 1: What site examples do you have for what I need? Are you looking for an e-commerce website? Needing a membership login? Ask the developer to show you these examples. How can someone understand your needs unless they’ve been there…done that? Find out about their design...
Search Engine Marketing Content As long as there are search engines, there will be a need for search engine marketing and SEO. To put it simply, your content is the engine that runs your search marketing tactics. The concept is easy to grasp, but putting it...
Talk about gutsy social promotions. Burger King Norway stepped out on a limb to see who was really loyal to the brand. On Facebook, they actually offered Burger King fans a free Big Mac as a test to see who might depart the Facebook Fan...