Graduating from Normal
I was inspired by a question from Rob Hatch recently. He asked, "While everyone else is rushing back to reclaim what was, what if you started defining what will be?" There is no new normal. Do we really want to
ROAS vs ROI: What Measurement is Best for Ads?
As it relates to measuring how your advertising is doing, one may think that return on ad spend (ROAS) is the same as return on investment (ROI). However, these two ways of calculating your return from your advertising costs yield
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Do Awards Matter?
We just received another video award from the National School Public Relations Association and it got me thinking, “Do awards matter?” Pundits like Gary Vaynerchuk said on AskGaryVee that awards do not matter. Gary says it is for two reasons: