I was inspired by a question from Rob Hatch recently. He asked, While everyone else is rushing back to reclaim what was, what if you started defining what will be? There is no new normal. Do we really want to live normal? I always reflect on the metamorphosis process of a butterfly. I like the definition of metamorphosis that
As it relates to measuring how your advertising is doing, one may think that return on ad spend (ROAS) is the same as return on investment (ROI). However, these two ways of calculating your return from your advertising costs yield
The Willis Today Top Story Chameleon's global client Willis recently spread the news about our video to their 18,000 employees worldwide. And yes, the news hit their office in the big lizard's native jungle of Madagascar. We are excited that news of our creative efforts made
Video Scribe & Whiteboard Animation Videos At Chameleon we seem to get more love from our customers after we give them a video scribe than we do for anything else. We think it's because people not only love to watch us
Search Engine Marketing Content "Well-created content as part of your search engine marketing is like having your cake and eating it too." That expression is dated, so let's revise it: "Well-created content as part of your search engine marketing is like having your
Understanding the Dynamics of Marketing Marketing has evolved into a complex array of methods to reach prospects. Since the Internet, there has been a maneuvering of tactics to help stay in front of targeted prospects either through inbound or outbound marketing.
Great Video Production Ideas for 2014 A strategy for this year’s video usage You yourself know that video is becoming more and more relevant as every year passes. According to Cisco, online video users are expected to double to 1.5 billion in
Talk about gutsy social promotions. Burger King Norway stepped out on a limb to see who was really loyal to the brand. On Facebook, they actually offered Burger King fans a free Big Mac as a test to see who