After growing to be one of the premiere construction consulting agencies in the Midwest, it was time for the M-C Group brand to be refreshed. M-C Group has guided several large construction projects for clients that include West Bend Mutual Insurance, Froedtert Health (St. Joseph’s Hospital, Center for Advanced Care & Community Memorial Hospital), as well as several Wisconsin school districts to name a few.
M-C Group was looking to brand their company and establish a web presence that was commensurate with their professionalism and high degree of excellence in construction management. In addition, the M-C Group needed to convey their diverse array of clientele.
Branding need to focus on the breadth of capabilities offered by the M-C Group team. Through analysis it became apparent that M-C Group was viewed as catering to one sector of the construction industry. What was missing in the brand identity was the diversity of the M-C Group team as well as their accomplishments to the industry at large. The brand needed to reveal M-C Group in a new light.
Brand development started with an in-depth look at the key offering clientele received from the M-C Group. When the team takes a client through their construction process it is likened unto a guide who is helps to navigate the complexities of building on a large. The compass provided a great metaphor for the M-C Group “guide.” We worked with their team headed up by Paul Wendelberger from PRWdesign by reinforcing the theme of GUIDE-BUILD-SUCCEED through all branding collateral.
The M-C Group’s logo with built-in tagline.
Website design of the M-C Group website was focused on the new brand message. The best way to convey both the diversity and magnitude of work that M-C Group has fulfilled was to show their work in a creative way using aerial photography and drone video.