If the TikTok Train Derails
As I think about a potential TikTok ban in the US I realize that changing my LinkedIn description is the least of a marketer’s worries. Even though Chameleon doesn’t do a lot of marketing on TikTok (except organic), the repercussions
How to Effectively Use ChatGPT
1. Keep conversations focused and on-topic. Chatbots like ChatGPT are best used for specific tasks and topics, so ensure that you’re not introducing too many variables into the conversation. This will help ChatGPT stay on track and provide more accurate
ChatGPT and AI Marketing
It is here and it is big. The ramifications of AI are starting to go mainstream with OpenAI.com’s ChatGPT. Google, SEO, writing, and many other industries including marketing are embarking on major changes. Chatgpt is a revolutionary artificial intelligence (AI) technology
FPV Drone Activity Soars in Milwaukee, WI
Milwaukee, WI is quickly becoming a hotspot for FPV (First Person View) drone activity and Chameleon is in the middle of it. From FPV drone corporate video to FPV drone recreational flying, the city is full of potential for those
Graduating from Normal
I was inspired by a question from Rob Hatch recently. He asked, "While everyone else is rushing back to reclaim what was, what if you started defining what will be?" There is no new normal. Do we really want to
ROAS vs ROI: What Measurement is Best for Ads?
As it relates to measuring how your advertising is doing, one may think that return on ad spend (ROAS) is the same as return on investment (ROI). However, these two ways of calculating your return from your advertising costs yield
Chameleon Video On The Map In Madagascar
The Willis Today Top Story Chameleon's global client Willis recently spread the news about our video to their 18,000 employees worldwide. And yes, the news hit their office in the big lizard's native jungle of Madagascar. We are excited that news of our creative efforts made
The Buzz on Video Scribe & Whiteboard Animation Videos
Video Scribe & Whiteboard Animation Videos At Chameleon we seem to get more love from our customers after we give them a video scribe than we do for anything else. We think it's because people not only love to watch us
The Dual Purpose of Content in Search Engine Marketing
Search Engine Marketing Content "Well-created content as part of your search engine marketing is like having your cake and eating it too." That expression is dated, so let's revise it: "Well-created content as part of your search engine marketing is like having your
The Inbound Pull and the Outbound Push
Understanding the Dynamics of Marketing Marketing has evolved into a complex array of methods to reach prospects. Since the Internet, there has been a maneuvering of tactics to help stay in front of targeted prospects either through inbound or outbound marketing.