Search Engine Marketing Content "Well-created content as part of your search engine marketing is like having your cake and eating it too." That expression is dated, so let's revise it: "Well-created content as part of your search engine marketing is like having your car and driving it too." Whatever expression you use, the sentiment remains true: great content serves a dual purpose in your search engine marketing campaign. Keeping both purposes in mind is

Understanding the Dynamics of Marketing Marketing has evolved into a complex array of methods to reach prospects. Since the Internet, there has been a maneuvering of tactics to help stay in front of targeted prospects either through inbound or outbound marketing. Let’s take a look at these two methods and discuss how and when to use each method. Pull (inbound/magnet marketing) Marketing that influences prospects when they go looking for something to buy

 Great Video Production Ideas for 2014 A strategy for this year’s video usage You yourself know that video is becoming more and more relevant as every year passes. According to Cisco, online video users are expected to double to 1.5 billion in 2016. Invodo reports that “52 percent of consumers say that watching product videos makes them more confident in online purchase decisions.” So how can you make the most of this

Talk about gutsy social promotions. Burger King Norway stepped out on a limb to see who was really loyal to the brand. On Facebook, they actually offered Burger King  fans  a free Big Mac as a test to see who might depart the Facebook Fan Page.  Those who took the deal were sent a farewell letter and a coupon for a free Big Mac. How  many users  took the offer