3 Video Production Ideas for 2014
Great Video Production Ideas for 2014
A strategy for this year’s video usage
You yourself know that video is becoming more and more relevant as every year passes. According to Cisco, online video users are expected to double to 1.5 billion in 2016. Invodo reports that “52 percent of consumers say that watching product videos makes them more confident in online purchase decisions.” So how can you make the most of this tool in 2014?
Here are 3 ideas to make video work for you.
1 – Create an “About Us” Video
Your organization (company or non-profit) has a brand whether you intentionally created a brand or not. For simplicity sake, let’s call that brand your company’s personality to narrow the meaning for our discussion. One of the main goals of your website should be to introduce your visitor to your company’s personality and there is no better way to do that than with video.
You can take what you have and tell a great story in 1-2 minutes. I’m sure you have awesome team members, company pictures for a montage, and can shoot B-Roll (background shots) to put together a nice story that brings people into your culture. Convey the true passion behind what drives your employees and company vision, and bring in the human element as well.
2 – Schedule Periodic Video Releases
You can leverage “how-to” videos, news videos, or simply vignettes (small stories) of how your company is moving forward in your market. Consistent publishing of video not only helps with SEO, but it shows that you’re current, have relevant content to display in a rich manner, and know how to keep things alive without boring content. Depending on your budget, you can publish monthly, every other week, or even weekly.
3 – Leverage Your Sales Team
Nobody is as passionate about your company as one of your to sales people. Take one of your sales people and have them hit on the highlights of your products or services. There is nothing like an enthusiastic ambassador of your brand to portray your company in a good light.
When it is all said and done you have a solid 24-hour message that never goes off-line. You can use this in e-mail signatures, for specific product/service pages, or even in a QR code.
Finally, establishing a solid call-to-action with your sales person’s contact information can take your viewers to the next step of engagement.
Let me know if you have other ideas or comments on using video in 2014.