How Facebook Determined Burger King’s Loyalty
Talk about gutsy social promotions. Burger King Norway stepped out on a limb to see who was really loyal to the brand. On Facebook, they actually offered Burger King fans a free Big Mac as a test to see who might depart the Facebook Fan Page. Those who took the deal were sent a farewell letter and a coupon for a free Big Mac. How many users took the offer and parted ways? 30,000 Facebook Fans. I call that mutiny. That in and of itself doesn’t determine success. I guess we should count the number of Fans who stayed.